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The Salesforce Marketing-Cloud-Consultant certification exam is a crucial part of career development in the tech sector. Cracking the Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) exam strengthens your chances of landing high-paying jobs and promotions. Yet, preparing for the Marketing-Cloud-Consultant Exam can be challenging, and many working applicants struggle to find Marketing-Cloud-Consultant practice test questions they require to be successful in their pursuit.
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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is designed for professionals who want to demonstrate their expertise in implementing and managing the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant Exam is intended for individuals who have experience with email marketing and are looking to expand their skills to include other marketing channels such as mobile, social media, and web.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q42-Q47):
NEW QUESTION # 42
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. How many messages should be included in each journey?
- B. How long after the behavior occurs will a subscriber need to enter a journey?
- C. How are the subscribers identified in your web analytics?
- D. Should a single customer exist in multiple journeys at the same time?
- E. Should customers exit the journey when the goal is met?
Answer: B,C,D
NEW QUESTION # 43
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- B. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- C. Select "Use separate 'Subscription Center' for this business unit" in Settings
- D. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
Answer: A
NEW QUESTION # 44
Northern Trail Outfitters has a customer login page on their website and wants to use MarketingCloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Triggered Send Definition
- C. Multi-Step Journey with an API Event entry source
- D. Single Send Journey with an API Event entry source
Answer: A
Explanation:
The best solution for fast, transactional emails like password resets is the Transactional Messaging API.
* It is optimized for speed (near real-time delivery).
* It supports notification of status via response payloads and optional callbacks.
Triggered Send Definitions are older and not as real-time or robust. Journey-based API entry methods (C and D) introduce unnecessary delays for critical transactional messaging.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Developer Guide - Transactional Messaging API Overview
# "Transactional Messaging API provides fast, secure sending of transactional messages like order confirmations or password resets, with near real-time delivery." Source: Salesforce Help - Transactional Messaging vs. Triggered Sends
# "Transactional Messaging APIs are designed to deliver messages as quickly as possible, whereas classic Triggered Sends and API Event Journeys are better suited for marketing campaigns."
-
NEW QUESTION # 45
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the DNS Record Redirect is correctly configured
- B. Ensure the two phrases are added to a filtered keyword list
- C. Ensure the two phrases are added the "Filtered Keywords" data extension
- D. Ensure "Common Misspellings" Is selected as one of the Reply Filters
Answer: D
Explanation:
A filtered keyword list is a list of words or phrases that trigger an automated response when a subscriber replies with them to an email. For example, if "take me off your list" or "opt out" are added to a filtered keyword list with an unsubscribe action, any subscriber who replies with those phrases will be automatically unsubscribed from future emails. This can help NTO handle manual unsubscribe requests more efficiently and avoid sending unwanted emails to their customers. References:
https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5https://help.salesforc
NEW QUESTION # 46
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Campaign
- B. Synchronized Data Extension
- C. Salesforce Data Extension
- D. Salesforce Report
Answer: A
Explanation:
Explanation
To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. References:
https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 47
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